When we set out to create this social enterprise, we wanted a name that reflected both compassion and action, a name that symbolized a commitment to helping others in a way that is both sustainable and transformative. That’s why we chose Samaritan.

The name is inspired by the parable of the Good Samaritan, a timeless story about someone who saw a person in need, took action when others passed by, and provided meaningful, long-term support. This story resonates deeply with the mission of our enterprise because, like the Samaritan, we believe in:

1. Helping Where It’s Needed The Most
Just as the Good Samaritan stopped to help a stranger when others ignored the problem, Samaritan was founded to address challenges that are often overlooked - whether that’s supporting underserved communities, bridging gaps in access to essential services, or providing innovative solutions to social and economic inequality.

2. Going Beyond Charity Creating Sustainable Impact
The Samaritan didn’t just offer temporary relief; he ensured the wounded man had a safe place to heal. Likewise, our enterprise isn’t about one-time charity. We believe in empowering people and communities for long-term self-sufficiency, whether through tools, education, skills development, or access to resources that enable lasting change.

3. A Different Approach to Business
The Good Samaritan acted out of empathy rather than obligation, challenging the norms of his time. At Samaritan, we challenge the status quo of traditional business by proving that profit and purpose can coexist. We measure success not just in revenue, but in the lives we uplift and the impact we create.

4. Innovation Rooted in Compassion
The Samaritan found a way to help without hesitation, setting an example of practical compassion. Our enterprise follows the same principle: we don’t just acknowledge problems - we find solutions. We leverage innovation, entrepreneurship, and collaboration to create real-world impact.

Samaritan: Business with a Heart

At its core, Samaritan is about seeing, acting, and sustaining. Seeing the need, taking meaningful action, and creating solutions that endure. The name reminds us daily of our responsibility to serve, uplift, and empower - not out of duty, but out of a genuine belief that a better world is possible when we choose to care.

That’s why we chose Samaritan - a single act of kindness, like the one in the parable, has the power to spark lasting change.